Marketing & Communication Manager
At Workathlon | Recruitment, we are actively seeking, on behalf of our client Airotel, a professional for the position of Marketing & Communication Manager.
MARKETING & COMMUNICATION MANAGER - AIROTEL
About Us
With years of industry experience, our Workathlon | Recruitment team is your compass to navigating a rewarding career in the dynamic world of tourism. We specialize in connecting passionate individuals with diverse opportunities spanning entry-level to senior management roles. We believe in fostering an environment where your career journey aligns seamlessly with the growth and success of our tourism initiatives.
At Workathlon | Recruitment, an integral part of Kariera.gr, every career move is a step towards excellence. Choose us as your catalyst for success, and let's shape your future together.
We are actively seeking a highly experienced and strategic Marketing & Communication Manager on behalf of AIROTEL.
Airotel Group is a Greek Hotel Chain, created in 1984 and as per today it owns and manages 6 four-star hotels with a total number of 545 rooms in Athens, Patras and Kavala. Our company is currently in pursuit of a highly motivated Marketing & Communication Manager. The position is based all year round in Athens.
Responsible for creating brand awareness and building a positive and consistent brand image for the company and its hotels through all channels.
Responsibilities:
- Always demonstrating a pleasant and positive professional image.
- Always following the company’s internal policies as well as behavioral, grooming and personal hygiene Standards.
- Monitoring the attire and behavior of the department's staff as well as their compliance with all internal policies.
- Ensuring that all Standard Operating Procedures (SOP’s) are constantly followed and in the right way by all team members, aiming to achieve the highest guest satisfaction.
- Creating the yearly marketing budget and action plan of the company.
- Creating content for company’s social media.
- In coordination with the contracted Digital Marketing Agency, developing targeted social media campaigns and Google ads that will increase company’s visibility, brand awareness and conversion rate.
- Assisting in the process of updating and SEO optimization of company’s website content.
- Monitoring contracted Digital Marketing and Advertising companies, to keep them aligned with company’s marketing strategy.
- Finding and handling PR agencies and requests that match company’s brand identity and increase visibility.
- Creating targeted newsletters and press related content.
- Planning, organizing and overseeing company’s new photography projects for all hotels.
- Incoordination with the Digital Sales Manager, ensuring that all third-party sites (OTAs, TOs and TAs) have the most updated content.
- Re-designing e-brochures, fact sheets and hotel collaterals where needed.
- Liaising with all hotel F&B departments to coordinate all hotel promotions and designing relevant collateral to boost them
- Liaising with Hotel Managers and Front Office Teams to develop communication material and collaterals for various guest services.
- Creating, following up and presenting to company’s senior management, all relevant marketing reports, ensuring targets are met or corrective actions are taken accordingly and in a timely manner
- Creating banners, flyers, presentations, e-brochures and other promotional material
- Creating Hotels Signages
- Creating e-brochures for hotels with unique selling points.
- Being responsible for replying on social media Messenger.
- Cooperating with the HR Department for internal communication and newsletters to employees as well as Linkedin posts.
- Participating actively in all departmental and interdepartmental meetings whenever necessary, to support an effective communication flow and enhance collaboration and decision making.
- Initiating effective meetings with his/her team to ensure alignment with goals and provide guidance.
Qualifications:
- Degree in Marketing, Communications, Business Administration or relevant field.
- Certification in Digital Marketing and SEO Optimization will be considered as a plus.
- Minimum 3 years’ experience in relevant marketing position in the Hospitality Industry.
- Fluency in both Greek and English language (written and spoken)
- Previous experience in Social Media Ads, Google Ads and Analytics
- Excellent use of MS Office Suite (especially: Word, Excel & Powerpoint), CRM and Hotel PMS (preferably Protel)
- Very good knowledge of Photoshop, Canva and/or other relevant design applications and software, will be considered as a plus.
- Excellent communication and project management skills and attention to detail.
How to Apply:
To apply for this position, please submit your resume by using our online application system.
- Department
- Marketing / Advertising
- Role
- Marketing Manager
- Locations
- Athens