Kariera Group, on behalf of AB Vasilopoulos, a leading company in the retail sector, is seeking a Marketing & Communication Product Owner to join their team and contribute to the continuous optimization and implementation of CRM and marketing automation solutions.

AB Vasilopoulos is committed to delivering exceptional customer experiences across all touchpoints, and this role is central to driving their CRM ecosystem. As a Top Employer 2025 in Greece, AB Vasilopoulos offers an exciting opportunity to be part of a forward-thinking company that embraces innovation and technology in every aspect of its business.

Key Responsibilities:

As the Marketing & Communication Product Owner, you will be at the forefront of managing the Salesforce CRM platform and marketing automation efforts. Your main duties include:

• CRM Platform Optimization: Lead the implementation and optimization of CRM projects primarily within the Salesforce platform, focusing on campaign setup, journey building, and automation.
• Collaboration Across Teams: Work closely with Marketing, CRM, E-commerce, and IT teams to define requirements, configure solutions, and support campaign execution.
• Campaign and Journey Design: Develop and manage CRM journeys, ensuring they align with business objectives and enhance customer engagement.
• Product Vision Development: Contribute to the creation and communication of the CRM product vision and roadmap.
• Backlog Management: Maintain and prioritize the product backlog, ensuring user stories and tasks are well-defined and aligned with project goals.
• Cross-Functional Coordination: Collaborate with cross-functional teams and external vendors (if applicable).
• Training & Change Enablement: Conduct testing, documentation, and training to ensure seamless adoption of platform updates and feature rollouts.
• Data-Driven Decisions: Leverage CRM data and performance metrics to continuously optimize and improve customer journeys.

Skills and Experience:

We are looking for an experienced professional with a strong background in CRM, marketing automation, and Salesforce. Key qualifications include:

• CRM Expertise: Deep understanding of Salesforce Marketing Cloud, campaign setup, journey building, and automation features.
• Technical Fluency: Ability to write queries (e.g., SQL) for data extraction and segmentation.
• Agile Methodologies: Experience working in Agile environments and familiarity with product ownership principles
• Digital Marketing Knowledge: Solid understanding of digital commerce, customer journeys, UX design, and digital marketing.
• Cross-Functional Collaboration: Proven ability to work effectively with marketing, IT, and CRM teams to deliver aligned goals.
• Fluent in English: Excellent written and spoken communication skills in English.
• Education: A Bachelor’s degree in Information Technology, Computer Science, or a related technical field (Master’s degree is a plus).
• Experience with CMS Tools: Familiarity with Bluebridge or similar CMS tools is a plus.

Benefits and Perks:

AB Vasilopoulos offers a supportive work environment with a strong focus on your personal and professional growth. Benefits include:

• Competitive Salary: Commensurate with experience
• Hybrid Working Mode
• Health Insurance
• Training & Development:

Why AB Vasilopoulos?

AB Vasilopoulos is committed to creating a diverse, inclusive, and engaging work environment where innovation is at the heart of everything we do. Recognized as a Top Employer 2025 in Greece, AB Vasilopoulos is dedicated to employee well-being, growth, and creating lasting value for both its customers and its teams.

If you are passionate about delivering innovative customer experiences and ready to join a dynamic team, we want to hear from you!

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